Autor: thegermantruth
If it were as simple to get top rankings for web sites as getting thousands of links pointing to your site as possible then all you would have to do is buy a bunch of site wide links and you would be on top. The two main things you have to consider when link building is the quality of the links and the time it takes to get them.
Of course you could purchase a site wide link from a high page rank site and it should be quality but now consider the quality of all of the pages within the site. You may get a few good back links but is it worth what you paid?
I learned very quickly in my Internet marketing career that having thousands of links pointing to my site in a short time was a bad thing. The top SE's like to see what is called natural link building. In other words they like to see a site grow over time. What this means is that if you acquire thousands of links in a very short period of time your site will be penalized.
So, what are the effective link building techniques and strategies?
Article Distribution - This is possible the most effective way to grow the popularity of your site. Write an article a day or as many as you can write and submit to the top article directories. This provides one-way links to your site from article directories and also provides one-way links from other sites that use your article.
Reciprocal Linking - This is probably the most popular type of link building but if not done properly can get you into trouble. Explained, reciprocal linking is when site A puts a link to site B and site B puts a link to site A. This can be effective but watch out for bad neighborhoods. There are a lot of Webmasters who try to take advantage of this technique in many ways. When you are looking for possible reciprocal partners, be sure to choose quality partners and always review link requests.
Triangular Linking - This is a technique that you can do in order to get a one-way link to your site and two others get a one-way link as well. To do this site A links to site B site B links to site C and site C links to site A. Sites A, B and C now have one way links.
Purchasing Links - This is a link building technique that can be extremely effective if done correctly. When you are looking for a site in which you want to purchase links from, be sure that it is quality and worth the price. As I mentioned before you do not want to purchase too many all at once. If you purchase one or two really good, high PR, quality links for a good price then it is all worth it.
There are many other proven strategies and techniques when it comes to link building. I try to combine a little of each and I have seen some great results. Just do what you know is right and never try to bend the rules. Always keep quality in mind and your link building campaign will prove to provide your site with many visitors.
Internet Marketing Articles
How To Find Out If A Site Is Legitimate
1
If you receive a request for a high PR website:
Check the backlinks of the website.
There should be a considerable number of backlinks to reach such a high PR.
If you get request from lower PR sites be sure that there are a number of
quality backlinks before you agree to do so
2
Go to websites like Dig
Pagerank and add the site in there to check for the real Pagerank
If the Pagerankis good it will show Green.
If it is a fake Pagerank it will show Orange
Avoid linking to sites of this nature!
3
Backlink Checker
Type URL of your website to get complete detailed information about quality and
quantity of backlinks pointing to your website.
It will show you "Anchor, Text, Pagerank, Total Outbound Links" on that
page, and Nofollow flag for each of your inbound link available.
Go here for backlink checker:
Backlink Checker
If you receive a request for a high PR website:
Check the backlinks of the website.
There should be a considerable number of backlinks to reach such a high PR.
If you get request from lower PR sites be sure that there are a number of
quality backlinks before you agree to do so
2
Go to websites like Dig
Pagerank and add the site in there to check for the real Pagerank
If the Pagerankis good it will show Green.
If it is a fake Pagerank it will show Orange
Avoid linking to sites of this nature!
3
Backlink Checker
Type URL of your website to get complete detailed information about quality and
quantity of backlinks pointing to your website.
It will show you "Anchor, Text, Pagerank, Total Outbound Links" on that
page, and Nofollow flag for each of your inbound link available.
Go here for backlink checker:
Backlink Checker
How to find out how many backlinks your competitors have:
The number and quality of links pointing to your site is one of the major factors that influence the position of your web site in the search engines. Ideally you want to be on the first page for your main keyword phrase to receive the most traffic.
This may be almost impossible if it’s a very competitive phrase, ie: your competitors have 500 backlinks pointing to their site and you only have 50.
Here’s how to find out how many backlinks your competitors have:
1.
Enter your main keyword phrase in the Google search box.
Make a note of the top 10 web sites.
2.
Do a backlink check for each of these web sites by entering site: www.domain.com
in the Yahoo search box.
3.
Click the link “only this domain”
4.
Repeat this procedure for your own site to see how many backlinks your site has.
5.
Repeat this procedure for your other main phrases to see which phrase is the
least competitive.
6.
Select the phrase that is the least competitive ie if you have 50 backlinks for
one of your phrases and your competitor has 75 you only need to get another 26 to
out rank him (providing they are quality links).
7.
Generate lots of backlinks to your web site by writing articles that include
keyword phrase in the content.
8.
Submit your articles to the top article directories.
9.
Write and submit 3 articles per week over 2 months. Write more if you have
time, less if you don’t. The most important aspect of this exercise is to do it
consistently.
10.
Monitor your results by checking your rankings and site stats. Some article
directories provide stats on how many people read your articles.
You’ll get more backlinks as you increase the volume of articles you produce.
This may be almost impossible if it’s a very competitive phrase, ie: your competitors have 500 backlinks pointing to their site and you only have 50.
Here’s how to find out how many backlinks your competitors have:
1.
Enter your main keyword phrase in the Google search box.
Make a note of the top 10 web sites.
2.
Do a backlink check for each of these web sites by entering site: www.domain.com
in the Yahoo search box.
3.
Click the link “only this domain”
4.
Repeat this procedure for your own site to see how many backlinks your site has.
5.
Repeat this procedure for your other main phrases to see which phrase is the
least competitive.
6.
Select the phrase that is the least competitive ie if you have 50 backlinks for
one of your phrases and your competitor has 75 you only need to get another 26 to
out rank him (providing they are quality links).
7.
Generate lots of backlinks to your web site by writing articles that include
keyword phrase in the content.
8.
Submit your articles to the top article directories.
9.
Write and submit 3 articles per week over 2 months. Write more if you have
time, less if you don’t. The most important aspect of this exercise is to do it
consistently.
10.
Monitor your results by checking your rankings and site stats. Some article
directories provide stats on how many people read your articles.
You’ll get more backlinks as you increase the volume of articles you produce.
Link building tips
Page Rank of the linking page
The page rank of the linking page, one of the most important factors, it determines how much valuable importance is passed on to your page.
The higher the Page Rank of the page linking to you, the higher the value you get.
Number of links on the linking page
The value your web page gets from a linking page is equal to the total Page Rank value of that page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links.
With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.
It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page.
This is where many people often falter, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.
Page relevance
Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.
For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.
An algorithm called “Applied Semantics” determines the industry relevance of a page within a site.
The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page.
Applied Semantics estimates the industry segments that are relevant to a particular page.
Industry relevance
Search engines give higher importance to links pointing to your site from your own industry as opposed to those from unrelated industries.
A link on a site about car insurance will do very little good for a cooking site, however a link in a food services directory will likely have high relevance.
Searching industry relevance pages:
Search for similar pages once you have found a really good page.
Look for "similar pages", "related pages" or "more like this" next to entries in any search engine's results list.
Anchor Text
Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.
It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here". If you use "Part 2" as the anchor text, your telling the search engines the page is discussing "part 2".
You wouldn't want to rank highly for "click here" or "Part 2".
However, if your site is all about seo optimization, you don't want only optimization " widgets" to be used as the phrase in every link to your site. Over-optimizing like that would create an unnatural pattern.
You can use anchor text in:
1 External links. Links from other sites.
2 Internal links. Links on your pages.
3 Navigation maps.
4 Links on your main page. A very important spot.
Remember that real live humans will read your links as well as search engines, so the words in your anchor text need to make sense!
Dynamic link pages
You should be careful of any link pages that are generated dynamically.
Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you.
Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed.
Some unscrupulous webmasters do this to trick you to prevent any Page Rank leaking from their site to yours.
Links from such pages therefore do not give you any benefit.
Examples of dynamic links include URLs containing symbols such as “?” or “&”.
Javascript link pages
It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash.
These are some of the tricks unethical webmasters use.
While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.
Framed sites
Avoid getting links from framed sites as search engines cannot read texts within frames.
A link placed on a framed site would not give your site any benefit, search engines are not capable to recognize such a link.
The page rank of the linking page, one of the most important factors, it determines how much valuable importance is passed on to your page.
The higher the Page Rank of the page linking to you, the higher the value you get.
Number of links on the linking page
The value your web page gets from a linking page is equal to the total Page Rank value of that page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links.
With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.
It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page.
This is where many people often falter, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.
Page relevance
Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.
For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.
An algorithm called “Applied Semantics” determines the industry relevance of a page within a site.
The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page.
Applied Semantics estimates the industry segments that are relevant to a particular page.
Industry relevance
Search engines give higher importance to links pointing to your site from your own industry as opposed to those from unrelated industries.
A link on a site about car insurance will do very little good for a cooking site, however a link in a food services directory will likely have high relevance.
Searching industry relevance pages:
Search for similar pages once you have found a really good page.
Look for "similar pages", "related pages" or "more like this" next to entries in any search engine's results list.
Anchor Text
Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.
It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here". If you use "Part 2" as the anchor text, your telling the search engines the page is discussing "part 2".
You wouldn't want to rank highly for "click here" or "Part 2".
However, if your site is all about seo optimization, you don't want only optimization " widgets" to be used as the phrase in every link to your site. Over-optimizing like that would create an unnatural pattern.
You can use anchor text in:
1 External links. Links from other sites.
2 Internal links. Links on your pages.
3 Navigation maps.
4 Links on your main page. A very important spot.
Remember that real live humans will read your links as well as search engines, so the words in your anchor text need to make sense!
Dynamic link pages
You should be careful of any link pages that are generated dynamically.
Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you.
Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed.
Some unscrupulous webmasters do this to trick you to prevent any Page Rank leaking from their site to yours.
Links from such pages therefore do not give you any benefit.
Examples of dynamic links include URLs containing symbols such as “?” or “&”.
Javascript link pages
It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash.
These are some of the tricks unethical webmasters use.
While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.
Framed sites
Avoid getting links from framed sites as search engines cannot read texts within frames.
A link placed on a framed site would not give your site any benefit, search engines are not capable to recognize such a link.
Why Are Back Links So Important To The Success Of A Website?
To begin with, having relevant, reputable sites linking back to a site is one indication of the success and popularity of that site in the eyes of the general online public.
And as long as these incoming links are from a quality source then the website’s page rank will improve, thus improving its location within online search results, as well.
What Defines A Quality Back Link?
There is no true definition or standard to be used in determining whether or not a site can be considered high quality. You will just have to use your best judgment on this one, with a little bit of trial and error.
The more popular and well established sites will obviously be of the highest quality, though it can sometimes be difficult and seem almost impossible getting your link posted with them.
You’ll also want to consider the relevance of the websites that are providing you with back links, too.
If these sites have content that is similar to yours then they are likely to be more beneficial when compared to some random, off topic website.
And as long as these incoming links are from a quality source then the website’s page rank will improve, thus improving its location within online search results, as well.
What Defines A Quality Back Link?
There is no true definition or standard to be used in determining whether or not a site can be considered high quality. You will just have to use your best judgment on this one, with a little bit of trial and error.
The more popular and well established sites will obviously be of the highest quality, though it can sometimes be difficult and seem almost impossible getting your link posted with them.
You’ll also want to consider the relevance of the websites that are providing you with back links, too.
If these sites have content that is similar to yours then they are likely to be more beneficial when compared to some random, off topic website.
Why is link building so important?
Link building is the process of creating inbound links to your website or blog.
This can be done by reciprocal links from search engines, ezines, directories, etc.
Link building will help to make your site or blog more popular!
So reciprocal links would be one way to go for link building.
Advantages Of Link Building
1 Helps in getting quality traffic from relevant site which can increase sales.
2 Helps to create awareness,visibility and credibility to your site.
3 It will give you higher search engine exposure.
4 High quality inbound links. Your site will be seen as a valuable resource.
5 Will help in getting your web site or blog indexed by search engines.
Link building is very important for all websites and blogs!
How Can Directories Help Me?
Web directories are collections of web pages with similar content and subject.
They help in many different ways because they are extremely popular with Internet users.
They are considered as a source of valuable information.
Listing your web site or blog in directories will improve your chances of higher page ranking.
If your site is listed in a directory, the search engines are more likely to find it and add it to their listings for free.
Submitting to directories will increase your chances of getting one way links which
means, the other site has linked to yours but you did not have to link to that particular site.
3 Different Kinds Of Traffic That You Can Get From Listing Your Site Or Blog In Directories
1 Click-thru traffic
2 Directories will begin to index your site once they find the links to it. They will return to your site again and again bringing more traffic.
3 Directories will increase your traffic and at the same time it will increase your rankings on the search engines as they find the volume4 of links and references to your site or blog.
Don`t ever think that link building is not important for your site or blog.
It is one of the most important steps in building a site.
Getting quality links will improve your page rank and exposure to search engines, while gaining traffic to your site.
Some may say that link building is dieing out but the fact remains, you build a site, build links to that site and traffic will follow!
Link building increases your page rank which in return means more traffic via Google!
Why is link building important in Seo?
The process of link building is not just one of numerous SEO strategies that are employed on the World Wide Web today; in fact, it is crucial to the success of any website trying to compete in the technological age. Even if you have no other SEO methods in place, your site should at least work on building a reliable base of back links.
Start adding your links to those directories today and watch your traffic grow!
If you are searching for directories to add your link you will find them here:
Get FreeKii Today
This can be done by reciprocal links from search engines, ezines, directories, etc.
Link building will help to make your site or blog more popular!
So reciprocal links would be one way to go for link building.
Advantages Of Link Building
1 Helps in getting quality traffic from relevant site which can increase sales.
2 Helps to create awareness,visibility and credibility to your site.
3 It will give you higher search engine exposure.
4 High quality inbound links. Your site will be seen as a valuable resource.
5 Will help in getting your web site or blog indexed by search engines.
Link building is very important for all websites and blogs!
How Can Directories Help Me?
Web directories are collections of web pages with similar content and subject.
They help in many different ways because they are extremely popular with Internet users.
They are considered as a source of valuable information.
Listing your web site or blog in directories will improve your chances of higher page ranking.
If your site is listed in a directory, the search engines are more likely to find it and add it to their listings for free.
Submitting to directories will increase your chances of getting one way links which
means, the other site has linked to yours but you did not have to link to that particular site.
3 Different Kinds Of Traffic That You Can Get From Listing Your Site Or Blog In Directories
1 Click-thru traffic
2 Directories will begin to index your site once they find the links to it. They will return to your site again and again bringing more traffic.
3 Directories will increase your traffic and at the same time it will increase your rankings on the search engines as they find the volume4 of links and references to your site or blog.
Don`t ever think that link building is not important for your site or blog.
It is one of the most important steps in building a site.
Getting quality links will improve your page rank and exposure to search engines, while gaining traffic to your site.
Some may say that link building is dieing out but the fact remains, you build a site, build links to that site and traffic will follow!
Link building increases your page rank which in return means more traffic via Google!
Why is link building important in Seo?
The process of link building is not just one of numerous SEO strategies that are employed on the World Wide Web today; in fact, it is crucial to the success of any website trying to compete in the technological age. Even if you have no other SEO methods in place, your site should at least work on building a reliable base of back links.
Start adding your links to those directories today and watch your traffic grow!
If you are searching for directories to add your link you will find them here:
Get FreeKii Today
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